I had the pleasure of interviewing New York Event Planner Vicki Amar, of Amarvelous Event. She has a lot of great ideas that are out of the box and she is always continuing to grow her business.
Wedit: How did you get your start in the Event Planning Industry?
Vicki: I began my events career six years ago in New York City where I’ve had the opportunity to work on a diverse portfolio including weddings, birthdays, corporate events, and large-scale outdoor events. In 2017 I became a Certified Wedding Planner through The Bridal Society, the nation’s leading wedding planner certification company.
Wedit: What is your favorite part of the industry?
Vicki: In the event planning industry, no two events are identical. I am able to grow as a professional by constantly learning new solutions to make my clients’ day unforgettable, then I share those lessons with each new client. I am surrounded by happiness every day, and it is a really wonderful feeling.
Wedit: What are your favorite wedding trends this year?
Vicki: Think of portrait studio stations as “photo booths 2.0.” In a traditional photo booth, a few people get together, wear silly props, take several timed photos, and receive printed photo strips immediately afterward that they don’t ever meaningfully use again (I know that I don’t use them—they end up on my fridge). Now imagine that you set up a small lounge area with a few chairs or love seats. Instead of one of your photographers roaming around all night taking candid photos, you ask them to stay at the portrait studio station that you created. Renting a nice sofa for the evening including drop-off and pick-up services for your portrait studio station can cost about the same as renting and staffing a photo booth. Your guests will thank you when you send them the digital copies of beautiful family portraits which they can use however they like and for years to come. This is a more upscale photoshoot that your guests won’t be able to resist.
Wedit: What is the biggest change you have seen since the start of your career?
Vicki: We live in a digital world. Event guests want to be connected now more than ever. Consider providing your guests with Wi-Fi, event-related hashtags, custom snapchat filters, charging stations, digital copies of their photos, and an event website with all the details.
Wedit: What is the best piece of advice you have ever received?
Vicki: Happiness can be found even in the darkest of times if one only remembers to turn on the light. -J. K. Rowling